Assessment Criteria

THE EVALUATION BRIEF and ASSESSMENT 

Evaluation: each candidate will evaluate and reflect on the creative process and their experience of it. The following questions must be addressed in the evaluation:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?


Assessment: To achieve Level 4 in your evaluation (16 - 20 marks) you must demonstrate:
- excellent understanding of the forms and conventions used in the productions 
- excellent understanding of the role and use of new media in various stages of the production 
- excellent understanding of the combination of main product and ancillary texts 
- excellent understanding of the role of audience feedback 
- excellent ability to communicate 
- excellent use of digital technology or ICT in the evaluation 


ASSESSMENT - R+P and PRODUCTION 

Assessment: to achieve Level 4 (16 - 20 marks) in Research and Planning, you must demonstrate:
- excellent research into similar products and a potential target audience 
- excellent organisation of actors, locations, costumes and props 
- excellent work on shotlists, layouts, drafting, scripting or storyboarding 
- excellent time management 
- excellent level of care in the presentation of the research and plannning 
- excellent skill in the use of digital technology or ICT in the presentation 
- excellent communication skills 

Assessment: To achieve Level 4 in production (50 - 60 marks*) you are expected to demontrate excellence in the creative use of most of the following technical skills:

- holding a shot steady, where appropriate 
- framing a shot, including and excluding elements where appropriate 
- using a variety of shot distances, where appropriate 
- shooting material appropriate to the task set 
- selecting mise-en-scene including colour, figure, lighting, objects and setting 
- editing so that meaning is apparent to the viewer 
using varied shot transitions, captions and other effects selectively and appropriately for the task 
- using sound with images and editing appropriately for the task 

Where a candidate has worked in a group, an excellent contribution to construction is evident. Differences in the contributions made by individual candidates must be clearly indicated on the teacher marksheets. When marking the production, teachers must focus on the quality of the brand identity across the promotion package as a whole, as well as on the individual productions. 


*The main task will be marked out of 40 (level 4 = 32-40 marks), and the two
ancillary tasks will be marked out of 10 each (level 4 = 9-10 marks).