Audience

• Recognising who the audience is for your track/video
• Recognising their needs and tailoring your productions to them.
• Awareness of the role of constructing an identity, visuals and persona - this is appealing and needs to connect with the audience
• Recognition that the audience needs to connect emotionally with your video/song -  humour, pathos, shock value etc

Take your track selection one stage further by developing your ideas on the audience for this kind of music. Answer the following questions:

1. How would you describe the target audience for this kind of music? Is there a core and secondary audience?

2. How would you describe the tastes and attitudes of the target audience? What other media do are they likely to consume? Outline their media consumption profile

3. What function does this kind of music serve to its audience (uses and gratifications)?

4. Music fans often use music to help them construct their own cultural and visual identity – how do fans of your artist or band do this?

5. How/ when/ where is this kind of music consumed?